The thing is that there is a true and interesting story to be told about Rum-it is bound up with the history of empire. sugar and exploitation-woven into the individual island histories of the Caribbean. It’s as least as complex and interesting as the story of whisky. The clue is in the invisible pack shotsContinue reading “When the authenticity strategy isnt”
Category Archives: Challenger thinking
Dawn and Aurora conference in Karachi
To Karachi for my second visit and a joy it was too. Pakistan has a culture of hospitality that makes others look shallow Three contributions from Pakistanis stood out:- Hameed Haroon, CEO of Dawn Media Group, berated the conference for not taking a firmer stand against corruption. Media owners and media agencies collude rather thanContinue reading “Dawn and Aurora conference in Karachi”
Great shop facias of our time
BIPA have several shops in Vienna-all have the same aesthetic if not the exactly the same design. The identity fills the front of the store resulting in the most distinctive shop front in the parade. A good example of challenger thinking. Take the conventions of facia design and bust out of them. But not inContinue reading “Great shop facias of our time”