How a story helps a little brand to charge a big price

I find myself wondering why I have just paid an unreasonable amount of money for a simple notebook- Moleskin to be precise. Then a little slip of paper falls out of the notebook book as I open it where learn that great artists and thinkers have used it for two centuries.Bruce Chatwin – a mythmaker ifContinue reading “How a story helps a little brand to charge a big price”

A big company in Pakistan has created a platform for change

Telenor’s bold move that deserves support A striking and different campaign has hit the streets and airwaves of Pakistan from Telecoms giant Telenor. The company is putting a lot of money behind it on TV and in posters (and is one of the highest spending advertisers in the country-they spend more than Unilever and P&GContinue reading “A big company in Pakistan has created a platform for change”

Innovative use of online to combat depression

Depression is the leading cause of suicide in New Zealand. The Ministry of Health have created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time. Comment It is a great example of how a website can both put peopleContinue reading “Innovative use of online to combat depression”

Visible symbols are going to matter to the Conservative-what will they be? #rsatheverdic

To the RSA to hear about Polly Toynbee and David Walker’s Verdict on New Labour The defenses offered by Douglas Alexander and Jack Straw were interesting because the most persuasive bits (from a communications effectiveness point of view) where when they talked about the visible symbols of change in their constituencies and in particular new schoolContinue reading “Visible symbols are going to matter to the Conservative-what will they be? #rsatheverdic”

Gauguin:myth maker and self publicist of Damian Hirst like proportions

Fascinating at how modern Gauguin was in creating a myth of his own life as a marketing tool. He really understood the concept of “success de scandale” and doubtless was able to keep himself the talk of Paris with his rackety lifestyle and seduction of young women. Damian Hirst could have studied at his feetContinue reading “Gauguin:myth maker and self publicist of Damian Hirst like proportions”

New Indian cafe in soho cafe founded on late night poker sessions

Intriguing back stories are essential in new product launches – or least launches with the kind of personality that gives you a sense of the people behind the brand. I think it is because there is so many new products and services we increasingly look for affinity and identification to give what we buy extraContinue reading “New Indian cafe in soho cafe founded on late night poker sessions”

kittens and coffee, innovation of the week surely..

Innovation of the week as reported in The Guardian weekend mag by Lucy Mangan “Many urban Japanese live stressful lives in apartments too small to allow them to keep their own pets, so cafes have started to spring up that supply kittens to play with while you are drinking your coffee and eating your cake” This neatlyContinue reading “kittens and coffee, innovation of the week surely..”

New: the Betfair model comes to foreign exchange

The Peer to Peer model, made famous by Zopa and Betfair, is coming to the foreign exchange market with a new service called CurrencyFair. The benefits are , of course, a much keener rate than the banks offer-close to or at interbank- and the ability to post a rate and see if is matched. TheContinue reading “New: the Betfair model comes to foreign exchange”

Business card with the bill

This one surprised me at a restaurant in Bucharest recently- a card advertising the services of a the local Philip Marlow, presented with the bill. Sets you thinking if this is an underused advertising medium. Perhaps it should have been “integrated” with the “washroom ad” in the same restaurant/bar warning me about STDs- maybe notContinue reading “Business card with the bill”

When the authenticity strategy isnt

The thing is that there is a true and interesting story to be told about Rum-it is bound up with the history of empire. sugar and exploitation-woven into the individual island histories of the Caribbean. It’s as least as complex and interesting as the story of whisky. The clue is in the invisible pack shotsContinue reading “When the authenticity strategy isnt”