My reflections on how to make the best of procurement
Tag Archives: IPA
What over 900 case histories tell us about designing effective campaigns
The IPA latest book on effectiveness by Les Binet and Peter field performs a valuable service for hard pressed brand managers and creative directors everywhere . It provides the hard evidence for taking a long term view of brand building. And for creative directors at ad agencies it endorses something that they have known forContinue reading “What over 900 case histories tell us about designing effective campaigns”