Nine predictions:what the digital revolution will bring

Pundits say that anyone who claims to know what the digital revolution will bring is engaged in a confidence trick. My experience of publishing books and articles about digital futures suggests four things

-We can’t predict a decade ahead with any confidence

-A technology trend that is against the grain of human nature will most likely fail

-We do i think know what the shape of communications will be for the next three or four years.

-Futurology may be closer to fiction that sober analysis: but it will never go out of fashion as we can’t help wondering about the future

I have just published this slice of futurology in Market Leader. It contains five lessons learnt from my last attempt 10 years ago as well as nine predictions for the future. It is called The Surprise Generating Machine – a line stolen from Professor John Naughton.

Do add your predictions.

44-47 Julian Saunders 2nd proof

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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