What’s not going to change

Here is my counter-blast against the (much promoted) idea that everything in marketing is changing. It is just published in the new issue of Market Leader – the strategic marketing journal for business leader. It is reproduced with their permission. Subscribe at http://www.warc.com/bookstore Saunders final  

Nine predictions:what the digital revolution will bring

Pundits say that anyone who claims to know what the digital revolution will bring is engaged in a confidence trick. My experience of publishing books and articles about digital futures suggests fourĀ things -We can’t predict a decade ahead with any confidence -A technology trend that is against the grain of human nature will most likelyContinue reading “Nine predictions:what the digital revolution will bring”