Predictions for the year ahead

For the 20 anniversary issue of Market Leader I looked back to the predictions made by The Economist in 1998 (what did they get right and wrong ?) and brought it up to date with 2018 predictions. Looking back was fascinating – The Economist got a lot right but on a couple of things theyContinue reading “Predictions for the year ahead”

What’s not going to change

Here is my counter-blast against the (much promoted) idea that everything in marketing is changing. It is just published in the new issue of Market Leader – the strategic marketing journal for business leader. It is reproduced with their permission. Subscribe at http://www.warc.com/bookstore Saunders final  

Nine predictions:what the digital revolution will bring

Pundits say that anyone who claims to know what the digital revolution will bring is engaged in a confidence trick. My experience of publishing books and articles about digital futures suggests fourĀ things -We can’t predict a decade ahead with any confidence -A technology trend that is against the grain of human nature will most likelyContinue reading “Nine predictions:what the digital revolution will bring”