What’s not going to change

Here is my counter-blast against the (much promoted) idea that everything in marketing is changing.

It is just published in the new issue of Market Leader – the strategic marketing journal for business leader. It is reproduced with their permission. Subscribe at www.warc.com/bookstore

Saunders final

 

Published by joinedupthink

Freelance Strategist in The Zoo at Google Founder of The Joined Up Company Former CEO of redcell advertising Executive Planning Director of McCann-Erickson Planning Director of Ogilvy

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