This is my fourth recession. I don’t think Rishi Sunak can prevent an even darker employment picture after the end of the furlough schemes. And there is a pattern. So, perhaps you will give me a hearing. Some things have radically changed this time round. Covid has produced different winners and losers. The dynamic ofContinue reading “What can Snow White teach us?”
Tag Archives: innovation
Are you about to be thrown out of work by AI ?
Tech evangelists are all wide eyed and excited about it, promoting the idea of super-fast disruptive change just round the corner. I am not so sure – my latest on how fast change really is,just published in Aurora
What’s not going to change
Here is my counter-blast against the (much promoted) idea that everything in marketing is changing. It is just published in the new issue of Market Leader – the strategic marketing journal for business leader. It is reproduced with their permission. Subscribe at http://www.warc.com/bookstore Saunders final
How China is changing the internet
This film is worth a watch to show how WeChat-which started as a messaging app- is evolving into a one stop killer app for search,social and shopping. (And you thought Google and Facebook were too powerful.). It’s success is due not to Chinese govt support but innovation to make the user experience a) very easyContinue reading “How China is changing the internet”
Are things really getting quicker and quicker ?
‘Tis the season to hear the rousing voice of Noddy Holder in a retail environment wishing us a Merry Christmas and for marketers to opine that this year, as in all previous years, change is getting quicker and quicker. If this was true then by now change would be so fast that our eyes wouldContinue reading “Are things really getting quicker and quicker ?”
Experience/Service innovation through tech
Just back from the Marketing Society Annual conference where much of the talk was about how technology +data are leading to innovation. It’s all about brand building through better more personal experiences, services and speed of new products to market ( with advertising getting barely a mention.) What are good examples of this? Here is oneContinue reading “Experience/Service innovation through tech”
How data and fear stimulates a wave of new ideas
My most recent attempt to explain this ( to myself as much as anything else) Article just published in Aurora Julian
See smoke pouring out of my eyes
and other fascinating creations at the Digital Revolution show at the Barbican. Anyone in retail (or experiential marketing) will enjoy it. Why? With the growth of e-commerce the shop is changing-it has to evolve or die- and is becoming a form of entertainment in its own right The digital instillations at the show areContinue reading “See smoke pouring out of my eyes”
The mobile revolution is postponed
Well it was at Glastonbury anyway. You know that a technology is not yet really mainstream when people keep talking about it. Successful technologies become invisible-only when you get a power cut do you have to think about power supplies. A typical call at Glastonbury- when you could get through – was something along theContinue reading “The mobile revolution is postponed”
Spot inevitabilities:advice for budding entrepreneurs
I went to a reception last week at Wayra- a Telefonica funded incubator -” a digital start up accelerator with a global network of 13 academies in 12 countries” is how they describe themselves).It was courtesy of the kind people at The Foundation who hosted the evening (Telefonica have put seed funding into 20 startContinue reading “Spot inevitabilities:advice for budding entrepreneurs”