Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA) may be super hip, yet the thinking is classical. The brand found a fresh, simple and easy to understand emotional promise and dramatised it brilliantly – the ideaContinue reading “More from the insights treasure trove”
Tag Archives: effectiveness
Brands get public spirited big time
There are emerging trends and then there are fully emerged trends If you take the Cannes 2013 awards as a guide then the idea that brands should take on public spirited causes is now a fully emerged trend I mean by this not just a commitment to being responsible in the way they do business.Continue reading “Brands get public spirited big time”