is the title of a new book by Paul Feldwick about the history of thinking about how to create effective advertising. It is short, clearly written (as you would expect of PF) and full of fascinating stories. Any one in the biz should read it. Some of the things found interesting Many people inContinue reading “The Anatomy of Humbug”
Tag Archives: Storytelling
Expect the senior vloggers soon
The Ofcom annual report on the UK communication market 2014_UK_CMR 2 is a treasure trove of data These data on the rapid growth of Tablet ownership – even among the over 55s- set me thinking about how it might change culture-rapid mass behaviour change normally makes waves Some thoughts Tablets-At last a deviceContinue reading “Expect the senior vloggers soon”
Why we need stories
One of the shortest explanations of our profound need for stories comes from EM Forster, with these two lines “The King died , and the queen died” ” The King died , and the queen died of grief” The first line plays to our deepest fears – that life is just a series of randomContinue reading “Why we need stories”
Brands get public spirited big time
There are emerging trends and then there are fully emerged trends If you take the Cannes 2013 awards as a guide then the idea that brands should take on public spirited causes is now a fully emerged trend I mean by this not just a commitment to being responsible in the way they do business.Continue reading “Brands get public spirited big time”
Islam simply has better marketing
When the history of the 21st century comes to be written one big theme will be the rise and rise of Islam. A complex issue of course but to a marketers eyes there is a simpler truth: Islam is based on much better brand marketing principles. By this i means it has much better ideas aboutContinue reading “Islam simply has better marketing”
Story-telling is like improv’ comedy in social media #socialmediainfluence#storytelling
Storytelling was a hot topic at Social Media Influence 2011- but this is not the neat finely honed story-telling as we know it. You know what I mean- one author carefully crafting a tale with a beginning a middle and an end. No, this is much more like improvised comedy – it can start anywhereContinue reading “Story-telling is like improv’ comedy in social media #socialmediainfluence#storytelling”