youtube – Julian Saunders on communications, culture & tech'

Should brands become creators on YouTube?

I spent a happy two years at Google thinking about and advising brand owners about this question. Here is my advice, just published in the spring issue of Market Leader ( which is the UK Marketing Society’s quarterly journal) PDF attached Julian Saunders

Expect the senior vloggers soon

The Ofcom annual report on the UK communication market 2014_UK_CMR 2 is a treasure trove of data These data on the rapid growth of Tablet ownership – even among the over 55s- set me thinking about how it might change culture-rapid mass behaviour change normally makes waves Some thoughts Tablets-At last a deviceContinue reading “Expect the senior vloggers soon”