It was a masterclass from Harry and Megan. I explain why here
Tag Archives: Branding
Thoughts at Frieze art fair: artists can be as predictable as admen
Some – like Tracy Emin, Damian Hurst and GIlbert&George- have been in ad business for while. Their styles are so distinctive you know them immediately like a pack of Persil. They have mastered the art of effective branding – with “added value” prices to match At modern art shows the same ‘big’ themes come upContinue reading “Thoughts at Frieze art fair: artists can be as predictable as admen”
Austerity Branding comes of age
For most of my career people have aspired to buy premium brands and just wanted an affordable way to buy into them – think of the Mercedes A class, Waitrose essentials or a tie from Armani. Premium brands used to “reach down” But something has shifted in the culture – Value brands have captured theContinue reading “Austerity Branding comes of age”