My meditations and explanation of her success – Just published in Aurora Page 40
Tag Archives: Content
Content marketing – is it right for your brand?
Sir Martin Sorrell has made his first investment at his new company in a shop called Media Monks- which “is a creator of agile and dynamic digital content” What Sir Martin does, the industry talks about. So, let’s not break the habit of a lifetime Is this a hot investment ? Why is Content anContinue reading “Content marketing – is it right for your brand?”
Please, please, please can we ban the C word?
Words get stripped of their meaning if used too often. There is a phrase for this- semantic satiation: a word progressively loses its potency through over repetition. The marketing business positively over flows with such words and phases as Brand, Engagement, Target Audience, Core Values and, my particular bug bear, Content. The C word isContinue reading “Please, please, please can we ban the C word?”