Will the facebook ad ban make a difference ?

No question, “stop hate for profit” has put Facebook’s practices in focus. But will it effect a fundamental change? Aurora asked me for an opinion: view . ( see link) I am not optimistic. I hope I am wrong. A wider understanding of Facebook internationally (and how surveillance capitalism works) indicates that its real vulnerabilityContinue reading “Will the facebook ad ban make a difference ?”

What will Facebook do next ?

Scandal ! ( click/share), Shock ! (click/share), Outrage !!( click/share), Anger !**! (click/Share) This is how Facebook grew its audience very fast and sold lots of ads over the past few years. It became, as the jargon has it, ” a publishing platform” and exercised the minimum possible control on what got posted lest itContinue reading “What will Facebook do next ?”

How China is changing the internet

This film is worth a watch to show how WeChat-which started as a messaging app- is evolving into a one stop killer app for search,social and shopping. (And you thought Google and Facebook were too powerful.). It’s success is due not to Chinese govt support but innovation to make the user experience a) very easyContinue reading “How China is changing the internet”

The fight for your eyeballs

is the business model of media owners down the years- and that battle has now moved to your smartphone. Winning apps find ways to “scratch your itches”many times a day. Facebook ┬áis the most energetic in enticing you back to their platform with a continuous flow of digital addiction-it started with “poking” for me andContinue reading “The fight for your eyeballs”

What value does a “like” have on Facebook ?

Now that Facebook and Twitter are public companies they are of course hungry for a bigger slice of the advertising pie. But-and it is a big but- they did not fundamentally start out as commercial spaces so they are have to innovate and come up with new advertising formats like “native ads” and “Likes” toContinue reading “What value does a “like” have on Facebook ?”