At last nights Big Thinkers event at COI Richard Thaler gave a glimpse of the opportunities to Nudge that will come from mobile/new technology- such pillboxes that mail you when you havent taken your medicine and IPhone apps that can test your blood sugar. Smart phones, which are the devices that support these innovations, areContinue reading “Thaler: technology/data offers many nudging and efficiency opportunities”
Category Archives: Interactivity
After facebook overtakes Google the next big thing is…..
“location based” social networking or as Foursquare puts it “See where your friends are, learn about where they frequent and unlock rewards as you travel about the city“. That last bit (my italics) gives away the revenue model- i can’t think of another social media brand that is so nakedly commercial in its mission. “RightContinue reading “After facebook overtakes Google the next big thing is…..”
The digerati have reverted to sending out letters!
At the TFM&A conference I was struck by what Ashley Freidlein of Econsultancy said in his key note address.He started by holding up a letter from Google-the purest of digital brands admitting that nothing quite beats the offer you get in a letter Ashley now promotes his training courses on all matters digital by sendingContinue reading “The digerati have reverted to sending out letters!”