This is a (slightly extended version)of a book review I have just published in Market Leader (the Marketing Society’s quarterly journal : It all started with such high ideals. The web was created as a kind of commons with the promise of a radical democratisation of power. As Rushkoff puts it – The distributed natureContinue reading “Throwing Stones at the Google Bus- Douglas Rushkoff”
Tag Archives: uber
Are things really getting quicker and quicker ?
‘Tis the season to hear the rousing voice of Noddy Holder in a retail environment wishing us a Merry Christmas and for marketers to opine that this year, as in all previous years, change is getting quicker and quicker. If this was true then by now change would be so fast that our eyes wouldContinue reading “Are things really getting quicker and quicker ?”
Why brands decided to save the world
Last year The Cannes Awards saw many examples of brands trying to “do good business by doing good”. I expect this year there will again be many awards entries that aim to engender brand loyalty by being good corporate citizens. Aurora commissioned me to write a piece about this undoubtedly big trend. I have takenContinue reading “Why brands decided to save the world”
The old offers are the still best
I used to work on the Amex account at Ogilvy and during the 1980s Ogilvy and Amex invented many of the new rules of database and promotional marketing. One of the perennial winning offers was called Member Get Member– if you introduced five new members you got a case of wine. Wine was always theContinue reading “The old offers are the still best”