My favourite online resources

I was asked what they were by Aurora magazine – a Karachi based media and marketing magazine so here there are A treasure trove of PowerPoint presentations on all sorts of topics If you can’t get to the ultra hip SXSW tech conference in Austin Texas with all the other cutting edge digerati, well,Continue reading “My favourite online resources”

Why we need stories

One of the shortest explanations of our profound need for stories comes from EM Forster, with these two lines “The King died , and the queen died” ” The King died , and the queen died of grief” The first line plays to our deepest fears – that life is just a series of randomContinue reading “Why we need stories”

Brands get public spirited big time

There are emerging trends and then there are fully emerged trends If you take the  Cannes 2013 awards as a guide  then the idea that brands should take on public spirited causes is now a fully emerged trend I mean by this not just a commitment to being responsible  in the way they do business.Continue reading “Brands get public spirited big time”