So have brands really changed that much ?

One of the little joys of the Goodwood revival is a re-created Tesco store from the early sixties- complete with packaging from the era. It is almost worth the price of the ticket. Most striking thing for me was how little packs had changed: some like Marmite and Heinz have just been refreshed slowly overContinue reading “So have brands really changed that much ?”

Some things were better in Don Draper’s day

Fans of Madmen may remember an episode when Don makes a client sign a creative brief – the idea being that the brief is a form of contract that a client makes with the agency.It made me nostalgic. This was common practice when i worked for Lintas and Ogilvy in the 80s – but nowContinue reading “Some things were better in Don Draper’s day”

The old offers are the still best

I used to work on the Amex account at Ogilvy and during the 1980s Ogilvy and Amex invented many of the new rules of database and promotional marketing. One of the perennial  winning offers was called Member Get Member– if you introduced five new members you got a case of wine. Wine was always theContinue reading “The old offers are the still best”

The Anatomy of Humbug

  is the title of a new book by Paul Feldwick about the history of thinking about how to create effective advertising. It is short, clearly written (as you would expect of PF) and full of fascinating stories. Any one in the biz should read it. Some of the things found interesting Many people inContinue reading “The Anatomy of Humbug”

Social media is bullshit

is the title of an enlightening and helpful little book by BJ Mendelson. It helps you sort out the crap from the hype. Some things that rang bells Beware cyber hipster’s thought leadership A whole class of cyber hipsters is busy creating and spreading hype because it helps their own business/raises their fees as publicContinue reading “Social media is bullshit”

Bad language

I have just had an out burst in this quarter’s Market Leader (quarterly journal of the Marketing Society-subscribe here) about the use of jargon in marketing – which my daughter read and described as pompous. Perhaps I have reached a pompous age – must do something as an antidote See Cword It was inspired by Orwell’sContinue reading “Bad language”

Coca Cola and the doctrine of happiness

Drive north out of Kampala in Uganda and you will come across many signs like this one – Coca Cola has sponsored a local school and given the school a Coca Cola sign. A example of commerce invading people’s lives and landscapes you might think? But on reflection I think not.   It is (asContinue reading “Coca Cola and the doctrine of happiness”

My favourite online resources

I was asked what they were by Aurora magazine – a Karachi based media and marketing magazine so here there are Slideshare.net A treasure trove of PowerPoint presentations on all sorts of topics If you can’t get to the ultra hip SXSW tech conference in Austin Texas with all the other cutting edge digerati, well,Continue reading “My favourite online resources”

Why we need stories

One of the shortest explanations of our profound need for stories comes from EM Forster, with these two lines “The King died , and the queen died” ” The King died , and the queen died of grief” The first line plays to our deepest fears – that life is just a series of randomContinue reading “Why we need stories”