A big company in Pakistan has created a platform for change

Telenor’s bold move that deserves support A striking and different campaign has hit the streets and airwaves of Pakistan from Telecoms giant Telenor. The company is putting a lot of money behind it on TV and in posters (and is one of the highest spending advertisers in the country-they spend more than Unilever and P&GContinue reading “A big company in Pakistan has created a platform for change”

As China goes, so goes the world

Is the title of an excellent new book by Karl Gerth We tend to look west for new consumer markets – think Apple’s IPad and Botox- and that is unlikely to change any time soon But now we need to look east as the needs of China shapes innovation and pricing. Things will be greenerContinue reading “As China goes, so goes the world”

Innovative use of online to combat depression

Depression is the leading cause of suicide in New Zealand. The Ministry of Health have created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time. Comment It is a great example of how a website can both put peopleContinue reading “Innovative use of online to combat depression”

Visible symbols are going to matter to the Conservative-what will they be? #rsatheverdic

To the RSA to hear about Polly Toynbee and David Walker’s Verdict on New Labour The defenses offered by Douglas Alexander and Jack Straw were interesting because the most persuasive bits (from a communications effectiveness point of view) where when they talked about the visible symbols of change in their constituencies and in particular new schoolContinue reading “Visible symbols are going to matter to the Conservative-what will they be? #rsatheverdic”

New Indian cafe in soho cafe founded on late night poker sessions

Intriguing back stories are essential in new product launches – or least launches with the kind of personality that gives you a sense of the people behind the brand. I think it is because there is so many new products and services we increasingly look for affinity and identification to give what we buy extraContinue reading “New Indian cafe in soho cafe founded on late night poker sessions”

Jeggings-further proof that most innovation is a mash up

I am obviously late off the mark with Jeggings- my daughter has just poured herself into a new pair and will doubtless spend an uncomfortable day in them. Jeggings seems to illustrate the fact that most innovation, like most new music, is a blend of influences that plays into and evolves an existing behaviour orContinue reading “Jeggings-further proof that most innovation is a mash up”

kittens and coffee, innovation of the week surely..

Innovation of the week as reported in The Guardian weekend mag by Lucy Mangan “Many urban Japanese live stressful lives in apartments too small to allow them to keep their own pets, so cafes have started to spring up that supply kittens to play with while you are drinking your coffee and eating your cake” This neatlyContinue reading “kittens and coffee, innovation of the week surely..”