Storytelling was a hot topic at Social Media Influence 2011- but this is not the neat finely honed story-telling as we know it. You know what I mean- one author carefully crafting a tale with a beginning a middle and an end. No, this is much more like improvised comedy – it can start anywhereContinue reading “Story-telling is like improv’ comedy in social media #socialmediainfluence#storytelling”
Category Archives: Storytelling
Children’s book sales are up perhaps the internet is not rewiring our minds after all
Last year a new book- the Shallows by Nicholas Carr- suggested that the internet and new devices are “rewiring” of our brains and creating a new generation with the attention span of a knat- unable to concentrate without clicking away to something else. Certainly you have to get to the point quicker these days ( mostContinue reading “Children’s book sales are up perhaps the internet is not rewiring our minds after all”
How a story helps a little brand to charge a big price
I find myself wondering why I have just paid an unreasonable amount of money for a simple notebook- Moleskin to be precise. Then a little slip of paper falls out of the notebook book as I open it where learn that great artists and thinkers have used it for two centuries.Bruce Chatwin – a mythmaker ifContinue reading “How a story helps a little brand to charge a big price”
Humanity,charm and storytelling still win the day in digital media
VW’s new ad for the Passat is also a much shared viral. It is the story of a boy who thinks he is Darth Vader and tries unsuccessfully to use his special powers until, that is. till his dad comes home in the Passat and sudden his powers seem to work….. A simple human storyContinue reading “Humanity,charm and storytelling still win the day in digital media”
No words necessary. A perfect example of visual storytelling.
Spotted in Vienna this week as I walked from my hotel to a restaurant. This a perfect example of visual storytelling with a clear promise
Gauguin:myth maker and self publicist of Damian Hirst like proportions
Fascinating at how modern Gauguin was in creating a myth of his own life as a marketing tool. He really understood the concept of “success de scandale” and doubtless was able to keep himself the talk of Paris with his rackety lifestyle and seduction of young women. Damian Hirst could have studied at his feetContinue reading “Gauguin:myth maker and self publicist of Damian Hirst like proportions”
New Indian cafe in soho cafe founded on late night poker sessions
Intriguing back stories are essential in new product launches – or least launches with the kind of personality that gives you a sense of the people behind the brand. I think it is because there is so many new products and services we increasingly look for affinity and identification to give what we buy extraContinue reading “New Indian cafe in soho cafe founded on late night poker sessions”
Promoting the use of condoms as only the French can
toilet graffiti that manages to be direct, funny and rude without being smutty. Also a very simple proposition- you wont gets laid if you don’t wear a condom
Sometimes a commercial can make you cry
Stories are how we give meaning to our lives, which is why they can make us cry, and every now and then, the story told by a commercial has that power. Perhaps this one gets to me because i have been married nearly 20 years
When the authenticity strategy isnt
The thing is that there is a true and interesting story to be told about Rum-it is bound up with the history of empire. sugar and exploitation-woven into the individual island histories of the Caribbean. It’s as least as complex and interesting as the story of whisky. The clue is in the invisible pack shotsContinue reading “When the authenticity strategy isnt”
joinedupthink 