In praise of retro marketing: it’s thoroughly modern

I saw these packs in M&S yesterday. Boy, do the Brits like to hark back to their ” finest hour ” (c. W. Churchill) , when a crisis hits. The Queen was at it in her broadcast to the nation.  Has there ever been as better brand name than “Spitfire” ? I don’t think so.Continue reading “In praise of retro marketing: it’s thoroughly modern”

After the crisis, the reckoning

How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard. A famous poster, headlined “What did you do in the war daddy?”, was designed to shame men into volunteering for the army during world war one. It could be adapted inContinue reading “After the crisis, the reckoning”

Will your brand be blind-sided by cultural change in 2020?

My copy of The Economist now comes in a see through non-plastic wrapper that is “100% compostable” and can be “put in the food waste bin”. An example of “leadership thinking” you might think (from a brand that prides itself on foresight) But, in truth, The Economist had no choice but to make this changeContinue reading “Will your brand be blind-sided by cultural change in 2020?”

Why politicians get so angry about Dominic Cummings

I am becoming one of those people who shouts at the TV screen. (I suppose it was inevitable – it comes with age along with hair sprouting unattractively from ears and nose and busy eyebrows. I haven’t developed the full Denis Healey – but i can see the direction of travel). My ire is aimedContinue reading “Why politicians get so angry about Dominic Cummings”

Power is increasingly hidden (and way out of control)

That’s the bad news. The worse news is that we can’t do much about it as that would require international cooperation. Good luck with that one. The slightly better news is that excellent books have been written by academics/journalists to expose it. Three “must reads” have recently been published on different aspects of hidden powerContinue reading “Power is increasingly hidden (and way out of control)”

The Diploma: top rated learning for youngsters in creative agencies

The MAAG Diploma in integrated marketing is now taking bookings for this years course. Book now to avoid disappointment as it sells out and has a limited number of places. This course is top rated by attendees, has run each year for over 10 years, and is the best all round education you can find forContinue reading “The Diploma: top rated learning for youngsters in creative agencies”