and what they should about it. In this article, shortly to be published in Directory, Julian Saunders explains that social media radically challenge the way companies are organised around “selling to target audiences” rather than listening and responding.
I find myself wondering why I have just paid an unreasonable amount of money for a simple notebook- Moleskin to be precise. Then a little slip of paper falls out of the notebook book as I open it where learn that great artists and thinkers have used it for two centuries.Bruce Chatwin – a mythmaker ifContinue reading “How a story helps a little brand to charge a big price”
VW’s new ad for the Passat is also a much shared viral. It is the story of a boy who thinks he is Darth Vader and tries unsuccessfully to use his special powers until, that is. till his dad comes home in the Passat and sudden his powers seem to work….. A simple human storyContinue reading “Humanity,charm and storytelling still win the day in digital media”
Telenor’s bold move that deserves support A striking and different campaign has hit the streets and airwaves of Pakistan from Telecoms giant Telenor. The company is putting a lot of money behind it on TV and in posters (and is one of the highest spending advertisers in the country-they spend more than Unilever and P&GContinue reading “A big company in Pakistan has created a platform for change”
Karl Gerth’s new new book gives us a lot of of insight into why brands and branding are rising up the agenda in China in both government and business circles ( in reality that is one and the same thing). Quotes from the book and my comments… “Chinese exports have low added value meaning thatContinue reading “Why the Chinese will be buying up more brands this year”
Is the title of an excellent new book by Karl Gerth We tend to look west for new consumer markets – think Apple’s IPad and Botox- and that is unlikely to change any time soon But now we need to look east as the needs of China shapes innovation and pricing. Things will be greenerContinue reading “As China goes, so goes the world”