This slide from a quantitive survey by Ipsos Mori came via slideshare The full presentation is worth a read – it’s an easy read This is a worry – as most politicians will seek to trade on these perceptions rather that take a stand for the truth. They have learnt to go with the grainContinue reading “We are fundamentally ignorant about most of the facts of our society”
Category Archives: Data
What value does a “like” have on Facebook ?
Now that Facebook and Twitter are public companies they are of course hungry for a bigger slice of the advertising pie. But-and it is a big but- they did not fundamentally start out as commercial spaces so they are have to innovate and come up with new advertising formats like “native ads” and “Likes” toContinue reading “What value does a “like” have on Facebook ?”
What does the internet of things mean for you ?
Much hype in the media about how the things we own (cars,beds,fridges,boilers,mobiles,wearable devices yet too be invented) are going to make our lives better. The revolutionary nature of the change becomes apparent when you examine what the benefits to people might be at market by market level. Easier – because things automatically happen -such asContinue reading “What does the internet of things mean for you ?”
what are 5 important themes for brands in 2012
I was asked this question by Aurora magazine ( which is a cross between Marketing Week and Campaign in Pakistan- edited by the excellent Mary-Lou Andrew). It set me thinking. If you ask this question now you are no longer just asking about the narrow question of winning and retaining customers – you are inContinue reading “what are 5 important themes for brands in 2012”
Thaler: technology/data offers many nudging and efficiency opportunities
At last nights Big Thinkers event at COI Richard Thaler gave a glimpse of the opportunities to Nudge that will come from mobile/new technology- such pillboxes that mail you when you havent taken your medicine and IPhone apps that can test your blood sugar. Smart phones, which are the devices that support these innovations, areContinue reading “Thaler: technology/data offers many nudging and efficiency opportunities”
Data- a surprisingly interesting story
It has to be one of the most unenticing Economists front pages for a while -“The data deluge and how to handle it”.But it proves to be a right riveting read with some fresh jargon to enjoy. “Data Exhaust” is a my favourite-we all produce it and people are collecting it to see what iContinue reading “Data- a surprisingly interesting story”
The digerati have reverted to sending out letters!
At the TFM&A conference I was struck by what Ashley Freidlein of Econsultancy said in his key note address.He started by holding up a letter from Google-the purest of digital brands admitting that nothing quite beats the offer you get in a letter Ashley now promotes his training courses on all matters digital by sendingContinue reading “The digerati have reverted to sending out letters!”