£3.00 gets you into all three shows at the photographers gallery. Saul Leiter is worth the price of the ticket alone. (He is the antidote to Liebovitz’s relentless pursuit of people in the news and boosting of the celebrity machine.) Although he did commercial work , mainly he walked the streets of New York-often lookingContinue reading “Saul Leiter: fab value at £3.00”
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Smart googling
Aurora magazine recently asked me where and how i look for insights online, so i thought i would share. Here are five I find really useful (heavily influenced i guess from working at Google ) ThinkwithGoogle (www.thinkwithgoogle.com) a treasure trove of think pieces and case histories about good digital marketing . Google trends http://www.google.com/trends: whatContinue reading “Smart googling”
Experience/Service innovation through tech
Just back from the Marketing Society Annual conference where much of the talk was about how technology +data are leading to innovation. It’s all about brand building through better more personal experiences, services and speed of new products to market ( with advertising getting barely a mention.) What are good examples of this? Here is oneContinue reading “Experience/Service innovation through tech”
My 2014 in review
The WordPress.com stats helper monkeys prepared a 2014 annual report for my blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 1,200 times in 2014. If it were a cable car, it would take about 20 trips to carry that many people. Click here to see theContinue reading “My 2014 in review”
See smoke pouring out of my eyes
and other fascinating creations at the Digital Revolution show at the Barbican. Anyone in retail (or experiential marketing) will enjoy it. Why? With the growth of e-commerce the shop is changing-it has to evolve or die- and is becoming a form of entertainment in its own right The digital instillations at the show areContinue reading “See smoke pouring out of my eyes”
A black swan if ever i saw one
Just when you think that you have got costs down and your airline inching back to profitability the cruelest of black swans comes along…. and to make matters worse you have no idea how long it will last
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