The Columbian govt used Christmas trees to persuade FARC guerrillas to give up the fight.Nine 75-foot trees along paths the insurgents used were decorated them with Christmas lights and a message encouraging them to come home. The operation was deemed a success; 331 guerrillas demobilized while the campaign was active, a 30% increase from the previous year.
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London is full of free art shows. The artist rooms at The Tate dedicated to Louise Bourgeois are a great way to spent a free hour. You can also see where the likes of Sarah Lucas and Tracey Emin got their ideas from. Her work is visceral, and sensual – unmistakably the work of a troubled and highly creative woman. About being a mother and a daughter. And she had many more ideas than Emin and Lucas in her long life
Occasionally you go to a show that gets you to see the world differently: Paul Nash’s show at the Tate is one such. Landscapes, from his perspective, have distinct auras, – as though they contain spirits and evoke a supernatural world. His first paintings were dreamlike night scenes. And through out his life he was able to bring out the spirit of a place (or of inanimate “found” objects) in his work.
His pictures are once real- and of real places- but also mystical as though tapping into a ancient spirit invested in the place
This is why his ww1 landscapes are so powerful. They picture not just devastated landscapes but a brutalised and damaged spirits, as though the earth itself was wounded.
I think too his was a universal insight- we all have places that are imbued with special meaning
I shall be going back for a second viewing
(Book review published in Market Leader: September 2016)
Here are a few hours in the life of a modern everyman
I picked up my IPhone and Googled the location of my coffee meeting. Then I summoned an Uber and, on the way, planned my holiday on Airbnb. At our meeting we checked out a YouTube film and reviewed a Microsoft document. At the end of the meal I paid with my Visa card.
Matchmaking describes every brand mentioned above. Matchmakers (AKA multisided platforms) have integrated their way into every part of our lives. They connect members of one group (like people seeking a cab) with members of another (like taxi drivers looking for custom). Microsoft Windows connects app developers and end users. Visa connects merchants and customers. And so on.
It is not a new idea.
Women in ancient China connected potential brides and grooms, prefiguring the glut of online dating services today. Bourses in the 18th century connected buyers and sellers of stocks and shares, just as E-bay today connects people with spare stuff with those who value it. The advent of the internet (along with faster processing speeds and high speed broadband on the move) that have turbocharged them, not least because matchmaker start-ups attract the big venture capitalists. Many of the high growth start-ups in the world are “Multi sided platforms” including Alibaba, Lending Club, Pinterest, Spotify and Tencent. The excitement about the sharing economy (and “unicorns”) is really the story of the march of the matchmakers.
A new book anatomises matchmakers– the circumstances in which they succeed and the new skills and capabilities needed to build and sustain a successful one. It’s packed with wisdom that you would not necessarily learn at business school. That’s why Matchmakers by David S Evan and Richard Schmalensee is a necessary read for anyone who wants to understand the future of the digital economy. Here are six pieces of wisdom and understanding I took away
- Look for significant transaction costs that keep buyers and sellers apart and you have spotted the gap for a multisided platform. If it is time consuming or expensive or risky to find what you are looking for (house/holiday accommodation/partner in life/London Cab) then that is the space in which it a matchmaker can thrive.
- Matchmakers are difficult to launch successfully because they have a chicken and egg problem. They need a critical mass on both sides of the platform to create value. It is not just about volume. The clue is in the original meaning of the word matchmaker. Amex’s launch succeeded because it connected enough successful people with the kinds of merchants that they like to use (High end shops, restaurant, airlines, hotels). When YouTube launched they needed “uploads” and “eyeballs” in sufficient volumes to become self- sustaining. Getting a platform to ignite into self-sustaining growth is the central challenge in the early years. YouTube’s founders had to work hard at encouraging people to upload and introduced design elements that made it easy to do. Platforms that fail to cross the critical mass frontier will fizzle out or run out of cash (See below)
- Both sides of the platform must have their interests looked after- getting the pricing right can be critical from the start. Often one side of platform does not pay at all as their presence in sufficient numbers is key to success. Searchers on Google do not pay just as women often do not have to pay to get into a nightclub.
- Matchmakers end up as rule makers and have to worry about how users interact with each other. Uber drivers can rate their rides and vice versa. Airbnb have a very attentive customer service system to resolve disputes-for example when a renter has trashed the place. They have to be prepared to exclude bad eggs for the greater trust in the platform.
- Matchmakers do not just launch tech platforms; they launch brands- a truly successful model for brand building that is not initially advertising led. Service experience and active communication to all sides are critical to building trust. Although investment in advertising is the servant of both growth and maintaining scale. EBay, Google and Airbnb all now use the classic advertising media.
- Matchmakers thrive in a larger ecosystem. For example, Airbnb “sits on top of” Apples IOS operating system, which is also a matchmaker in the same way that Microsoft is. More broadly they sit within frameworks of regulation and other institutions such as trades unions and trade associations. Matchmakers disrupt (and thus come up against vested interests and opposition) which requires first class public relations.
“A multisided platform is one of the toughest business models to get right” say the authors.
It is surely, too, one of the most rewarding (if the venture capital they attract is a measure). Matchmakers is a 200-page handbook in how to do it.
The photographers gallery continues to be great value-For £3-00 you can see two great shows
- Make you look: Dandyism and black masculinity
Joyful,liberating and gloriously subversive. People inventing and projecting their own style.Often if you have got less materially then you often end up wearing your wealth and projecting your own style. Your art is your life- something that Oscar Wilde also understood. It is also by the way true of going out in Newcastle (rather than London)- people dress up to the nines for a night out. Some of my favourite images
2) Terence Donovan – speed of light
TD described what he did as “organised visual lying”. He was a great image maker. The people who sat for him enjoyed his company and relaxed. This shines through in many of the iconic image he created.
It is a nostalgic show – it reminded me of the 80s ad’ scene when consumerism boomed. TD got rich by providing images for both the ads and editorial during the golden age of glossy magazines-those vehicles of aspiration and desire- many of them no longer with us. Like Man about town- that became Town and then disappeared an a
This film is worth a watch to show how WeChat-which started as a messaging app- is evolving into a one stop killer app for search,social and shopping. (And you thought Google and Facebook were too powerful.). It’s success is due not to Chinese govt support but innovation to make the user experience a) very easy b)integrated c) time saving.
You can be sure that Facebook and other are eyeing WeChat with envy and trying to emulate it
I expect the anti-trust authorities in Europe and USA to have a say on this trend