Brand partnerships with bands are getting more sophisticated

Things have come a long way since a rock band simply performed a gig in front of a logo and their manager saw the brand owner as merely an open cheque-book. One reason is a group has formed (Brands and Bands) that brings together all the different parties to share success stories and best practice.Continue reading “Brand partnerships with bands are getting more sophisticated”

What publishers can learn from porn #edbookfest

Nick Biltons newish book ( which I have as an eBook)  sets out to study what we can learn from the porn industry (among other things) His reason? The industry always been innovative and adaptable (premium phone lives and web chats got an early boost from porn)and so they might act as a testing groundContinue reading “What publishers can learn from porn #edbookfest”

How much can authors charge for eBooks? #edbookfest

The Guardian/Edinburgh Book Festival debate about the future of books (in the age of Kindle) garnered over 200 posts on the Guardian website- thanks mainly to an excellent and provocative piece byEwan Morrison. One big question left hanging is how much can authors charge for an eBook? Most authors are too busy to think about “pricingContinue reading “How much can authors charge for eBooks? #edbookfest”

eBooks and the future of publishing #edbookfest

Excellent debate in The Guardian kicked off at the Edinburgh book fair. Here is my two penny worth The race to the bottom-it will happen in the mass market Simple print only E- Books are going to be almost infinitely available very cheap through official platforms (eg Amazon) or free through piracy. Difficult to seeContinue reading “eBooks and the future of publishing #edbookfest”

How amazon might revolutionise publishing

On the face of it the world of publishing is about to be blown apart by Kindle and other readers. The reasons are economics and scale. First Economics As my correspondent Prof Glyn Morgan of the Political Science Department in the Maxwell School at Syracuse University reports “Amazon is offering 70 per cent royalties to anyone willingContinue reading “How amazon might revolutionise publishing”

The hidden talents of John Prescott

Spotted in Chengdu- another insight into JP Until now this facet of JPs personality has remained hidden-that of Panda cuddler and Panda calmer JP’s image is just one of many on the wall of the Panda research centre near Chengdu, which feature the great and the good from all around the world- each one holdingContinue reading “The hidden talents of John Prescott”

Direct line insurance rip off ?

In 2007 i switched my home (buildings) insurance to Direct Line for c £ 530 pa (a good £300+ saving on lloyds TSB). I was happy as larry. On my return from hols yesterday find the annual renewal letter.It is automatic renewal naturally- insurance people understand all about the power of inertia and what theContinue reading “Direct line insurance rip off ?”

is this what the big society might mean ?

A partnership between brands and local government? Brands have money. They want to be seen as trusted and rooted in the lives of their buyers,especially as this is a time when ‘glossy’ doesnt play in the west ( it does in China right now) and people are anxious and hunkering down Local government has veryContinue reading “is this what the big society might mean ?”

The underused art of visual storytelling in advertising #advertising#storytelling

There is not much of it about these days in adland-perhaps that is why we still remember the rare exceptions like The Man with the Hathaway Shirt-why the eyepatch/what is his story?It is no accident that he is older as old people have more stories to tell, more history. Modern advertisers often shy aware fromContinue reading “The underused art of visual storytelling in advertising #advertising#storytelling”

Story-telling is like improv’ comedy in social media #socialmediainfluence#storytelling

Storytelling was a hot topic at Social Media Influence 2011- but this is not the neat finely honed story-telling as we know it. You know what I mean- one author carefully crafting a tale with a beginning a middle and an end. No, this is much more like improvised comedy – it can start anywhereContinue reading “Story-telling is like improv’ comedy in social media #socialmediainfluence#storytelling”