Humanity,charm and storytelling still win the day in digital media

VW’s new ad for the Passat is also a much shared viral. It is the story of a boy who thinks he is Darth Vader and tries unsuccessfully to use his special powers until, that is. till his dad comes home in the Passat and sudden his powers seem to work….. A simple human storyContinue reading “Humanity,charm and storytelling still win the day in digital media”

12 top tips on how to run a Brainstorm

When i started in advertising we rarely had brainstorms- a brief was written and handed over to a creative team to come up with “the idea”. Now agencies have them on an almost daily basis. The reasons? -Social: a larger team needs to be enlisted to execute a campaign and you need to get moreContinue reading “12 top tips on how to run a Brainstorm”

A big company in Pakistan has created a platform for change

Telenor’s bold move that deserves support A striking and different campaign has hit the streets and airwaves of Pakistan from Telecoms giant Telenor. The company is putting a lot of money behind it on TV and in posters (and is one of the highest spending advertisers in the country-they spend more than Unilever and P&GContinue reading “A big company in Pakistan has created a platform for change”

Why the Chinese will be buying up more brands this year

Karl Gerth’s new new book gives us a lot of of insight into why brands and branding are rising up the agenda in China in both government and business circles ( in reality that is one and the same thing). Quotes from the book and my comments… “Chinese exports have low added value meaning thatContinue reading “Why the Chinese will be buying up more brands this year”

As China goes, so goes the world

Is the title of an excellent new book by Karl Gerth We tend to look west for new consumer markets – think Apple’s IPad and Botox- and that is unlikely to change any time soon But now we need to look east as the needs of China shapes innovation and pricing. Things will be greenerContinue reading “As China goes, so goes the world”

Innovative use of online to combat depression

Depression is the leading cause of suicide in New Zealand. The Ministry of Health have created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time. Comment It is a great example of how a website can both put peopleContinue reading “Innovative use of online to combat depression”

Visible symbols are going to matter to the Conservative-what will they be? #rsatheverdic

To the RSA to hear about Polly Toynbee and David Walker’s Verdict on New Labour The defenses offered by Douglas Alexander and Jack Straw were interesting because the most persuasive bits (from a communications effectiveness point of view) where when they talked about the visible symbols of change in their constituencies and in particular new schoolContinue reading “Visible symbols are going to matter to the Conservative-what will they be? #rsatheverdic”

Gauguin:myth maker and self publicist of Damian Hirst like proportions

Fascinating at how modern Gauguin was in creating a myth of his own life as a marketing tool. He really understood the concept of “success de scandale” and doubtless was able to keep himself the talk of Paris with his rackety lifestyle and seduction of young women. Damian Hirst could have studied at his feetContinue reading “Gauguin:myth maker and self publicist of Damian Hirst like proportions”

New Indian cafe in soho cafe founded on late night poker sessions

Intriguing back stories are essential in new product launches – or least launches with the kind of personality that gives you a sense of the people behind the brand. I think it is because there is so many new products and services we increasingly look for affinity and identification to give what we buy extraContinue reading “New Indian cafe in soho cafe founded on late night poker sessions”