Visible symbols are going to matter to the Conservative-what will they be? #rsatheverdic

To the RSA to hear about Polly Toynbee and David Walker’s Verdict on New Labour The defenses offered by Douglas Alexander and Jack Straw were interesting because the most persuasive bits (from a communications effectiveness point of view) where when they talked about the visible symbols of change in their constituencies and in particular new schoolContinue reading “Visible symbols are going to matter to the Conservative-what will they be? #rsatheverdic”

Gauguin:myth maker and self publicist of Damian Hirst like proportions

Fascinating at how modern Gauguin was in creating a myth of his own life as a marketing tool. He really understood the concept of “success de scandale” and doubtless was able to keep himself the talk of Paris with his rackety lifestyle and seduction of young women. Damian Hirst could have studied at his feetContinue reading “Gauguin:myth maker and self publicist of Damian Hirst like proportions”

New Indian cafe in soho cafe founded on late night poker sessions

Intriguing back stories are essential in new product launches – or least launches with the kind of personality that gives you a sense of the people behind the brand. I think it is because there is so many new products and services we increasingly look for affinity and identification to give what we buy extraContinue reading “New Indian cafe in soho cafe founded on late night poker sessions”

Jeggings-further proof that most innovation is a mash up

I am obviously late off the mark with Jeggings- my daughter has just poured herself into a new pair and will doubtless spend an uncomfortable day in them. Jeggings seems to illustrate the fact that most innovation, like most new music, is a blend of influences that plays into and evolves an existing behaviour orContinue reading “Jeggings-further proof that most innovation is a mash up”

kittens and coffee, innovation of the week surely..

Innovation of the week as reported in The Guardian weekend mag by Lucy Mangan “Many urban Japanese live stressful lives in apartments too small to allow them to keep their own pets, so cafes have started to spring up that supply kittens to play with while you are drinking your coffee and eating your cake” This neatlyContinue reading “kittens and coffee, innovation of the week surely..”

Follow the debate about how the Internet has really changed marketing

The Marketing Society blog is the place to follow this debate with really interesting contributions from the likes of Paul Feldwick, Mark Sherringham and Dr Robert Heath. My twopenny worth…. The revolutionary bit What is it that the Internet has fundamentally changed? The answer, I think, can be summed up in the phase “transaction costs”.Continue reading “Follow the debate about how the Internet has really changed marketing”

V&A toilets go for a Thaler style nudge

As first reported by Richard Thaler in Nudge-an experiment at a Dutch airport toilet showed that if you put a picture of a fly in the urinal there is less spillage- men can’t help aiming at targets apparently, unless that is you are the England football team in which case you are preoccupied with otherContinue reading “V&A toilets go for a Thaler style nudge”

Thaler: technology/data offers many nudging and efficiency opportunities

At last nights Big Thinkers event at COI Richard Thaler gave a glimpse of the opportunities to Nudge that will come from mobile/new technology- such pillboxes that mail you when you havent taken your medicine and IPhone apps that can test your blood sugar. Smart phones, which are the devices that support these innovations, areContinue reading “Thaler: technology/data offers many nudging and efficiency opportunities”