When the authenticity strategy isnt

The thing is that there is a true and interesting story to be told about Rum-it is bound up with the history of empire. sugar and exploitation-woven into the individual island histories of the Caribbean. It’s as least as complex and interesting as the story of whisky. The clue is in the invisible pack shotsContinue reading “When the authenticity strategy isnt”

After facebook overtakes Google the next big thing is…..

“location based” social networking or as Foursquare puts it “See where your friends are, learn about where they frequent and unlock rewards as you travel about the city“. That last bit (my italics) gives away the revenue model- i can’t think of another social media brand that is so nakedly commercial in its mission. “RightContinue reading “After facebook overtakes Google the next big thing is…..”

Is the internet destroying quality journalism ?

To the Intelligence Squared debate at methodist central hall to consider this question. and the answer from the floor was an overwhelming no. Not difficult to see why. 1) Quality papers have rarely been financially viable in the first place (some exceptions obviously like the DT). Most are subsidized by sister tabloids,an indulgent proprietor orContinue reading “Is the internet destroying quality journalism ?”

Dawn and Aurora conference in Karachi

To Karachi for my second visit and a joy it was too. Pakistan has a culture of hospitality that makes others look shallow Three contributions from Pakistanis stood out:- Hameed Haroon, CEO of Dawn Media Group, berated the conference for not taking a firmer stand against corruption. Media owners and media agencies collude rather thanContinue reading “Dawn and Aurora conference in Karachi”

Great shop facias of our time

BIPA have several shops in Vienna-all have the same aesthetic if not the exactly the same design. The identity fills the front of the store resulting in the most distinctive shop front in the parade. A good example of challenger thinking. Take the conventions of facia design and bust out of them. But not ┬áinContinue reading “Great shop facias of our time”

Fantasy Austrian Clothing in Kitzbuhel

The window display of Der Nacht Der Tracht. A destination shop if ever there was one with a style of clothing that you will not find elsewhere. It is as if Austrians had decided to dress up as milkmaids and farmers in a Hansel and Gretel story. If you remake The Sound of Music asContinue reading “Fantasy Austrian Clothing in Kitzbuhel”

Data- a surprisingly interesting story

It has to be one of the most unenticing Economists front pages for a while -“The data deluge and how to handle it”.But it proves to be a right riveting read with some fresh jargon to enjoy. “Data Exhaust” is a my favourite-we all produce it and people are collecting it to see what iContinue reading “Data- a surprisingly interesting story”

The digerati have reverted to sending out letters!

At the TFM&A conference I was struck by what Ashley Freidlein of Econsultancy said in his key note address.He started by holding up a letter from Google-the purest of digital brands admitting that nothing quite beats the offer you get in a letter Ashley now promotes his training courses on all matters digital by sendingContinue reading “The digerati have reverted to sending out letters!”