I am obviously late off the mark with Jeggings- my daughter has just poured herself into a new pair and will doubtless spend an uncomfortable day in them. Jeggings seems to illustrate the fact that most innovation, like most new music, is a blend of influences that plays into and evolves an existing behaviour orContinue reading “Jeggings-further proof that most innovation is a mash up”
Author Archives: Julian Saunders
Promoting the use of condoms as only the French can
toilet graffiti that manages to be direct, funny and rude without being smutty. Also a very simple proposition- you wont gets laid if you don’t wear a condom
kittens and coffee, innovation of the week surely..
Innovation of the week as reported in The Guardian weekend mag by Lucy Mangan “Many urban Japanese live stressful lives in apartments too small to allow them to keep their own pets, so cafes have started to spring up that supply kittens to play with while you are drinking your coffee and eating your cake” This neatlyContinue reading “kittens and coffee, innovation of the week surely..”
Follow the debate about how the Internet has really changed marketing
The Marketing Society blog is the place to follow this debate with really interesting contributions from the likes of Paul Feldwick, Mark Sherringham and Dr Robert Heath. My twopenny worth…. The revolutionary bit What is it that the Internet has fundamentally changed? The answer, I think, can be summed up in the phase “transaction costs”.Continue reading “Follow the debate about how the Internet has really changed marketing”
V&A toilets go for a Thaler style nudge
As first reported by Richard Thaler in Nudge-an experiment at a Dutch airport toilet showed that if you put a picture of a fly in the urinal there is less spillage- men can’t help aiming at targets apparently, unless that is you are the England football team in which case you are preoccupied with otherContinue reading “V&A toilets go for a Thaler style nudge”
See Thaler’s speech at COI in full
Video of Richard Thalers speech at The Imperial War Museum on 15/6 is available here. 30 minutes long
Thaler: technology/data offers many nudging and efficiency opportunities
At last nights Big Thinkers event at COI Richard Thaler gave a glimpse of the opportunities to Nudge that will come from mobile/new technology- such pillboxes that mail you when you havent taken your medicine and IPhone apps that can test your blood sugar. Smart phones, which are the devices that support these innovations, areContinue reading “Thaler: technology/data offers many nudging and efficiency opportunities”
New: the Betfair model comes to foreign exchange
The Peer to Peer model, made famous by Zopa and Betfair, is coming to the foreign exchange market with a new service called CurrencyFair. The benefits are , of course, a much keener rate than the banks offer-close to or at interbank- and the ability to post a rate and see if is matched. TheContinue reading “New: the Betfair model comes to foreign exchange”
Sometimes a commercial can make you cry
Stories are how we give meaning to our lives, which is why they can make us cry, and every now and then, the story told by a commercial has that power. Perhaps this one gets to me because i have been married nearly 20 years
Business card with the bill
This one surprised me at a restaurant in Bucharest recently- a card advertising the services of a the local Philip Marlow, presented with the bill. Sets you thinking if this is an underused advertising medium. Perhaps it should have been “integrated” with the “washroom ad” in the same restaurant/bar warning me about STDs- maybe notContinue reading “Business card with the bill”
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