Just listened to another rather vague interview with Jeremy Hunt about the NHS ( make sure you get that “H” right J.Naughtie) Lots of vague talk about about the need for culture change without any specifics of what might be the vectors of change. Sure culture change is not easy and the NHS is aContinue reading “Culture change at NHS -any plans or is it just platitudes?”
Category Archives: Behaviour change
Starting a movement
To the RSA for an excellent talk by Jeremy Heimans of Purpose He is one of a new breed of “Movement Entrepreneurs” – who brings practical knowledge and insight about how the radical democratisation of the web is changing politics and campaigning. Now more than ever you can start a popular movement – not justContinue reading “Starting a movement”
Islam simply has better marketing
When the history of the 21st century comes to be written one big theme will be the rise and rise of Islam. A complex issue of course but to a marketers eyes there is a simpler truth: Islam is based on much better brand marketing principles. By this i means it has much better ideas aboutContinue reading “Islam simply has better marketing”
Direct line insurance rip off ?
In 2007 i switched my home (buildings) insurance to Direct Line for c £ 530 pa (a good £300+ saving on lloyds TSB). I was happy as larry. On my return from hols yesterday find the annual renewal letter.It is automatic renewal naturally- insurance people understand all about the power of inertia and what theContinue reading “Direct line insurance rip off ?”
Why big companies don’t know what to do about social media
and what they should about it. In this article, shortly to be published in Directory, Julian Saunders explains that social media radically challenge the way companies are organised around “selling to target audiences” rather than listening and responding.
Why the AV referendum was doomed-explained by behavioural psychology
Here is a perceptive comment on why the AV referendum was doomed to fail using insights from Behavioural Psychology by research agency Monkey See:- “the wording of the AV referendum question used would appeal to voters’ instincts to follow the status quo there can be little doubt. It kicks of with the unequivocal message, “At present,Continue reading “Why the AV referendum was doomed-explained by behavioural psychology”
Innovative use of online to combat depression
Depression is the leading cause of suicide in New Zealand. The Ministry of Health have created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time. Comment It is a great example of how a website can both put peopleContinue reading “Innovative use of online to combat depression”
Jeggings-further proof that most innovation is a mash up
I am obviously late off the mark with Jeggings- my daughter has just poured herself into a new pair and will doubtless spend an uncomfortable day in them. Jeggings seems to illustrate the fact that most innovation, like most new music, is a blend of influences that plays into and evolves an existing behaviour orContinue reading “Jeggings-further proof that most innovation is a mash up”
Promoting the use of condoms as only the French can
toilet graffiti that manages to be direct, funny and rude without being smutty. Also a very simple proposition- you wont gets laid if you don’t wear a condom
Follow the debate about how the Internet has really changed marketing
The Marketing Society blog is the place to follow this debate with really interesting contributions from the likes of Paul Feldwick, Mark Sherringham and Dr Robert Heath. My twopenny worth…. The revolutionary bit What is it that the Internet has fundamentally changed? The answer, I think, can be summed up in the phase “transaction costs”.Continue reading “Follow the debate about how the Internet has really changed marketing”
joinedupthink 