Short answer- most of the time yes These thoughts occur to me at the Internet week Europe conference looking for insights…a few nuggets What works in viral video? We learn tt has to be one of three things -Funny -Awesome -Schadenfreude Which seemed like a good checklist. I would add to this that sometimes aContinue reading “Is viral marketing mainly a waste of time? #IWE”
Category Archives: Integration
Brand partnerships with bands are getting more sophisticated
Things have come a long way since a rock band simply performed a gig in front of a logo and their manager saw the brand owner as merely an open cheque-book. One reason is a group has formed (Brands and Bands) that brings together all the different parties to share success stories and best practice.Continue reading “Brand partnerships with bands are getting more sophisticated”
How amazon might revolutionise publishing
On the face of it the world of publishing is about to be blown apart by Kindle and other readers. The reasons are economics and scale. First Economics As my correspondent Prof Glyn Morgan of the Political Science Department in the Maxwell School at Syracuse University reports “Amazon is offering 70 per cent royalties to anyone willingContinue reading “How amazon might revolutionise publishing”
Story-telling is like improv’ comedy in social media #socialmediainfluence#storytelling
Storytelling was a hot topic at Social Media Influence 2011- but this is not the neat finely honed story-telling as we know it. You know what I mean- one author carefully crafting a tale with a beginning a middle and an end. No, this is much more like improvised comedy – it can start anywhereContinue reading “Story-telling is like improv’ comedy in social media #socialmediainfluence#storytelling”
12 top tips on how to run a Brainstorm
When i started in advertising we rarely had brainstorms- a brief was written and handed over to a creative team to come up with “the idea”. Now agencies have them on an almost daily basis. The reasons? -Social: a larger team needs to be enlisted to execute a campaign and you need to get moreContinue reading “12 top tips on how to run a Brainstorm”
A big company in Pakistan has created a platform for change
Telenor’s bold move that deserves support A striking and different campaign has hit the streets and airwaves of Pakistan from Telecoms giant Telenor. The company is putting a lot of money behind it on TV and in posters (and is one of the highest spending advertisers in the country-they spend more than Unilever and P&GContinue reading “A big company in Pakistan has created a platform for change”
Innovative use of online to combat depression
Depression is the leading cause of suicide in New Zealand. The Ministry of Health have created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time. Comment It is a great example of how a website can both put peopleContinue reading “Innovative use of online to combat depression”
Follow the debate about how the Internet has really changed marketing
The Marketing Society blog is the place to follow this debate with really interesting contributions from the likes of Paul Feldwick, Mark Sherringham and Dr Robert Heath. My twopenny worth…. The revolutionary bit What is it that the Internet has fundamentally changed? The answer, I think, can be summed up in the phase “transaction costs”.Continue reading “Follow the debate about how the Internet has really changed marketing”
New: the Betfair model comes to foreign exchange
The Peer to Peer model, made famous by Zopa and Betfair, is coming to the foreign exchange market with a new service called CurrencyFair. The benefits are , of course, a much keener rate than the banks offer-close to or at interbank- and the ability to post a rate and see if is matched. TheContinue reading “New: the Betfair model comes to foreign exchange”
After facebook overtakes Google the next big thing is…..
“location based” social networking or as Foursquare puts it “See where your friends are, learn about where they frequent and unlock rewards as you travel about the city“. That last bit (my italics) gives away the revenue model- i can’t think of another social media brand that is so nakedly commercial in its mission. “RightContinue reading “After facebook overtakes Google the next big thing is…..”
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