Smart Googling: how to get important knowledge painlessly

So many useful business books and so little time – was the thought that occurred to me as I was teaching this week. Here are my top tips for students in extracting the useful knowledge in these books with minimum cost and maximum ease. (Publishers should avert their eyes at this point) Google- “title ofContinue reading “Smart Googling: how to get important knowledge painlessly”

The post truth business

My review of Sean Pillot de Chenecey’s new book on the marketing society website – a book to dip into but don’t attempt to read it. Here is my text:- The author attacks his topic on page 1: – “A weakening of the vital trust connection between brands and consumers is causing enormous problems for businessesContinue reading “The post truth business”

Content marketing – is it right for your brand?

Sir Martin Sorrell has made his first investment at his new company in a shop called Media Monks- which “is a creator of agile and dynamic digital content” What Sir Martin does, the industry talks about. So, let’s not break the habit of a lifetime Is this a hot investment ? Why is Content anContinue reading “Content marketing – is it right for your brand?”

THE BIG TENSION- the insight behind successful brands today

(This article was first published in Directory – and is reproduced with their kind permission) Son (25) and daughter (23) have returned home after university: the perfect opportunity for this planner for some close-up observation of two millennials with their always- to-hand smartphones and dirty, untidied bedrooms. I pause at this point to give someContinue reading “THE BIG TENSION- the insight behind successful brands today”

Predictions for the year ahead

For the 20 anniversary issue of Market Leader I looked back to the predictions made by The Economist in 1998 (what did they get right and wrong ?) and brought it up to date with 2018 predictions. Looking back was fascinating – The Economist got a lot right but on a couple of things theyContinue reading “Predictions for the year ahead”

How consumer culture is changing

At the privacy of our own keyboards people give up all sorts of interesting insights into what they want – and no  data source is better that search. So.. Google trends is always worth a look – as well as Think with Google for a barometer for changing consumer culture- and therefore what people nowContinue reading “How consumer culture is changing”

Techlash: mood music for 2018

The idea that Big Tech has really evolved into over-powerful “Tech behemoths” has been gathering strength in 2017 – and not just in the protectionist minds of the EU The seminar book – that makes the case for break up- is Move Fast and Break Things  by Jonathan Taplin and is my business book ofContinue reading “Techlash: mood music for 2018”

A tale of pickles, puppet shows and Punjabi wrestling

Memories of my recent visit to Karachi and Lahore, at the invitation of Pakistan Advertisers Society, to run my seminar “Brand Building in the digital age” This piece has just been published in the latest issue of Market Leader and is reproduced with their kind permission. Article hereSaunders Plus pics of “The welders”,”The landlord”, andContinue reading “A tale of pickles, puppet shows and Punjabi wrestling”