All the tutors agreed that this was a vintage year for the AIA Diploma – due of course to the talents and hard work of our students. But there was one thing that really made a difference this year – a great client. During the Diploma students work on a live brief – and atContinue reading “A great client is often the unsung hero.”
Category Archives: Effectiveness
My top tips on making procurement work for you
My reflections on how to make the best of procurement
The Serfs of The Internet take power
My take on MAD//fest- just published in aurora
Should Sir Kier Starmer have called for the sacking of Dominic Cummings ?
It must have felt “strong” and “decisive” and a thoroughly good thing in the bear pit of Westminister- but I am not so sure it was “a good look” when it comes to the general public. Before I say why, let’s be guided by the science – this is compulsory in all briefings these days,Continue reading “Should Sir Kier Starmer have called for the sacking of Dominic Cummings ?”
Behaviour Science: why governments loved it and why it has been slower to take off in the commercial world
Reflections of 12 years of involvement with Behaviour Science – a conversation with Kimberley Ferguson of BHF
What Boris should do about The Conservative party brand
Just published by the UK marketing society: how the PM ( and Dominic Cummings) can make the party one that people want to vote for
Why politicians get so angry about Dominic Cummings
I am becoming one of those people who shouts at the TV screen. (I suppose it was inevitable – it comes with age along with hair sprouting unattractively from ears and nose and busy eyebrows. I haven’t developed the full Denis Healey – but i can see the direction of travel). My ire is aimedContinue reading “Why politicians get so angry about Dominic Cummings”
The Diploma: top rated learning for youngsters in creative agencies
The MAAG Diploma in integrated marketing is now taking bookings for this years course. Book now to avoid disappointment as it sells out and has a limited number of places. This course is top rated by attendees, has run each year for over 10 years, and is the best all round education you can find forContinue reading “The Diploma: top rated learning for youngsters in creative agencies”
How to screw up a new business pitch
( Running a workshop for an agency on winning new business pitches recently I found epic fails were more instructive) It is said that we learn more from our mistakes than successes….on that basis I should by now be a very wise person. Because, boy , have I made some mistakes. Here are five waysContinue reading “How to screw up a new business pitch”
Calling all brand owners, take back control!
Programatic trading of media is clever automated technology that is spawning (AI enabled) services which will automate the creation of ad messages as well – more efficiency and cost reduction then. (This does not matter a lot as most ads- online- are fairly formulaic response/offer type stuff already) But Programatic also attacks one of ourContinue reading “Calling all brand owners, take back control!”
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