is the title of a new book by Paul Feldwick about the history of thinking about how to create effective advertising. It is short, clearly written (as you would expect of PF) and full of fascinating stories. Any one in the biz should read it. Some of the things found interesting Many people inContinue reading “The Anatomy of Humbug”
Author Archives: Julian Saunders
Expect the senior vloggers soon
The Ofcom annual report on the UK communication market 2014_UK_CMR 2 is a treasure trove of data These data on the rapid growth of Tablet ownership – even among the over 55s- set me thinking about how it might change culture-rapid mass behaviour change normally makes waves Some thoughts Tablets-At last a deviceContinue reading “Expect the senior vloggers soon”
My 2014 in review
The WordPress.com stats helper monkeys prepared a 2014 annual report for my blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 1,200 times in 2014. If it were a cable car, it would take about 20 trips to carry that many people. Click here to see theContinue reading “My 2014 in review”
Why german culture is fundamentally different to ours
The British museums new show Germany Memories of a Nation is worth as visit and this sign at the exhibition brought me up short We may think that London is over mighty – the Scots certainly do- but the journey to change British culture to strengthen the regional culture- ie make it more Germam- willContinue reading “Why german culture is fundamentally different to ours”
We are fundamentally ignorant about most of the facts of our society
This slide from a quantitive survey by Ipsos Mori came via slideshare The full presentation is worth a read – it’s an easy read This is a worry – as most politicians will seek to trade on these perceptions rather that take a stand for the truth. They have learnt to go with the grainContinue reading “We are fundamentally ignorant about most of the facts of our society”
Thoughts at Frieze art fair: artists can be as predictable as admen
Some – like Tracy Emin, Damian Hurst and GIlbert&George- have been in ad business for while. Their styles are so distinctive you know them immediately like a pack of Persil. They have mastered the art of effective branding – with “added value” prices to match At modern art shows the same ‘big’ themes come upContinue reading “Thoughts at Frieze art fair: artists can be as predictable as admen”
Internet years are like dog years
In decade the way we launch cars has fundamentally changed Here is my brief potted history of how which has just appeared in Aurora
John Cleese on how to be more creative
A old film but still a good one – Scientific proof that to be more creative you have to find ways to be playful. So if you work at an organisation that wants you to be more creative and yet puts you under constant stress and doesn’t provide the space and time to beContinue reading “John Cleese on how to be more creative”
What value does a “like” have on Facebook ?
Now that Facebook and Twitter are public companies they are of course hungry for a bigger slice of the advertising pie. But-and it is a big but- they did not fundamentally start out as commercial spaces so they are have to innovate and come up with new advertising formats like “native ads” and “Likes” toContinue reading “What value does a “like” have on Facebook ?”
Social media is bullshit
is the title of an enlightening and helpful little book by BJ Mendelson. It helps you sort out the crap from the hype. Some things that rang bells Beware cyber hipster’s thought leadership A whole class of cyber hipsters is busy creating and spreading hype because it helps their own business/raises their fees as publicContinue reading “Social media is bullshit”
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