Getty sell their images to agencies who are designing campaigns and so what buyers search for reveals something of the zeitgeist.Agency creative teams have well developed instincts for what is fresh and current. Forget the focus groups, analyse Getty search tends. “Stand out from the crowd”,”rebellious” and “bold choices” have spiked in search on theirContinue reading “How Getty could have predicted Trump and Sanders”
Author Archives: Julian Saunders
Should brands become creators on YouTube?
I spent a happy two years at Google thinking about and advising brand owners about this question. Here is my advice, just published in the spring issue of Market Leader ( which is the UK Marketing Society’s quarterly journal) PDF attached Julian Saunders
New course launched by APG
I have just designed a new course for APG ( see blurb below) – Book here What makes brands grow? How to base your strategic proposals in evidence based thinking – 20th April 9am to noon. This 3 hour workshop is a hands-on look at the critical evidence based thinking that you need to know from marketingContinue reading “New course launched by APG”
Spring gardens and cute kittens
The RA’s new blockbuster show Painting the modern garden is a sure fire hit. You can be guaranteed at least two hours of calm and visual joy contemplating all the paintings of flowers and gardens, and Monet’s Waterlilies in particular. You would not think that they were created at a time of dramatic growth in inhumaneContinue reading “Spring gardens and cute kittens”
Saul Leiter: fab value at £3.00
£3.00 gets you into all three shows at the photographers gallery. Saul Leiter is worth the price of the ticket alone. (He is the antidote to Liebovitz’s relentless pursuit of people in the news and boosting of the celebrity machine.) Although he did commercial work , mainly he walked the streets of New York-often lookingContinue reading “Saul Leiter: fab value at £3.00”
Big Data Bang at Somerset house
Data brilliantly presented can crystalise a complex issue and to make us think. Fans of David McCandless (information is beautiful) will find plenty of examples in this show-distillations of the world’s data, information and knowledge into beautiful, interesting and, above all, useful visualizations, infographics and diagrams. I expected to see this at the show andContinue reading “Big Data Bang at Somerset house”
Smart googling
Aurora magazine recently asked me where and how i look for insights online, so i thought i would share. Here are five I find really useful (heavily influenced i guess from working at Google ) ThinkwithGoogle (www.thinkwithgoogle.com) a treasure trove of think pieces and case histories about good digital marketing . Google trends http://www.google.com/trends: whatContinue reading “Smart googling”
The fight for your eyeballs
is the business model of media owners down the years- and that battle has now moved to your smartphone. Winning apps find ways to “scratch your itches”many times a day. Facebook is the most energetic in enticing you back to their platform with a continuous flow of digital addiction-it started with “poking” for me andContinue reading “The fight for your eyeballs”
Are things really getting quicker and quicker ?
‘Tis the season to hear the rousing voice of Noddy Holder in a retail environment wishing us a Merry Christmas and for marketers to opine that this year, as in all previous years, change is getting quicker and quicker. If this was true then by now change would be so fast that our eyes wouldContinue reading “Are things really getting quicker and quicker ?”
Experience/Service innovation through tech
Just back from the Marketing Society Annual conference where much of the talk was about how technology +data are leading to innovation. It’s all about brand building through better more personal experiences, services and speed of new products to market ( with advertising getting barely a mention.) What are good examples of this? Here is oneContinue reading “Experience/Service innovation through tech”
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