Robert Levenson ( legendary DDB copywriter) was asked how he wrote such good copy for ads I like his answer- “I always started by writing ‘Dear Charlie’, like writing to a friend. And then I would say what I had to say, and, at the end I would cross out ‘Dear Charlie’, and I wasContinue reading “how to write advertising copy that people don’t mind reading”
Category Archives: Storytelling
Coding and creativity
To RSA to see an empassioned and excellent talk by Tom Armitage as part of BBC radio 4’s For thought series. His argument – teach code in schools But not because as Michael Gove has it – to “stay competitive in the global economy” But because code is one of the unpinning grammars of life now.Continue reading “Coding and creativity”
Starting a movement
To the RSA for an excellent talk by Jeremy Heimans of Purpose He is one of a new breed of “Movement Entrepreneurs” – who brings practical knowledge and insight about how the radical democratisation of the web is changing politics and campaigning. Now more than ever you can start a popular movement – not justContinue reading “Starting a movement”
Islam simply has better marketing
When the history of the 21st century comes to be written one big theme will be the rise and rise of Islam. A complex issue of course but to a marketers eyes there is a simpler truth: Islam is based on much better brand marketing principles. By this i means it has much better ideas aboutContinue reading “Islam simply has better marketing”
What women really want
I was just going through old VHSs and doing a clear out when i came across this- me on the tele with Gabby Roslin on The Big Breakfast (Chris Evans had just left the show) talking about what women want.Gabby reduced it all to one word – sex. My attempts to suggest otherwise were fruitlessContinue reading “What women really want”
How the big football clubs are using social media
My favourite campaign this year is..
Here is my Favourite campaign of the year Courtesy of a Canadian Beer called James Ready Everything is good about this-low cost,interactive and makes you feel good about the people who make the beer. There is a clear brand positioning and a creative idea that can run and run It seems that local and community based isContinue reading “My favourite campaign this year is..”
Is viral marketing mainly a waste of time? #IWE
Short answer- most of the time yes These thoughts occur to me at the Internet week Europe conference looking for insights…a few nuggets What works in viral video? We learn tt has to be one of three things -Funny -Awesome -Schadenfreude Which seemed like a good checklist. I would add to this that sometimes aContinue reading “Is viral marketing mainly a waste of time? #IWE”
is this what the big society might mean ?
A partnership between brands and local government? Brands have money. They want to be seen as trusted and rooted in the lives of their buyers,especially as this is a time when ‘glossy’ doesnt play in the west ( it does in China right now) and people are anxious and hunkering down Local government has veryContinue reading “is this what the big society might mean ?”
The underused art of visual storytelling in advertising #advertising#storytelling
There is not much of it about these days in adland-perhaps that is why we still remember the rare exceptions like The Man with the Hathaway Shirt-why the eyepatch/what is his story?It is no accident that he is older as old people have more stories to tell, more history. Modern advertisers often shy aware fromContinue reading “The underused art of visual storytelling in advertising #advertising#storytelling”
joinedupthink 