Julian Saunders of The Joined Up Company selects his shortlist for his best books of 2025
Every one a guaranteed 10/10 read that will stand the test of time. His book of the year might surprise you.
Author Archives: Julian Saunders
A great client is often the unsung hero.
All the tutors agreed that this was a vintage year for the AIA Diploma – due of course to the talents and hard work of our students. But there was one thing that really made a difference this year – a great client. During the Diploma students work on a live brief – and atContinue reading “A great client is often the unsung hero.”
Books of the year 2024
Three years ago I cut back on journalism in order to spend more time reading books. I have never regretted it. You could have wasted a lot of time reading about the US elections in ’24. Much of it hopeful thinking about a win for Kamala Harris. Interestingly Dominic Sandbrook called it right. He predictedContinue reading “Books of the year 2024”
Behavioural Economics can change your life
I ran this new course for the first time for my old friends at Ignis. They have put together this video collage which makes me look very dynamic – for which much thanks The course is now generally available – please get in touch to find out more. julians@joinedupcompany.com
Innovation in the circular economy
A charity supermarket. Surely an idea whose time has come. Another example of innovation in the circular economy
Hot in 2022: Why the circular economy will grow, everywhere
Hot in 2022: The Circular Economy
The Metaverse: tech hype or future reality
Book review of The Metaverse, Matthew Ball’s excellent new book
What sustainability means for brand reputation
Most old brands are encumbered by legacies of bad practice – but for a few, newer challenger brands, there is an opportunity to transform those categories with particularly dire track records.
My top tips on making procurement work for you
My reflections on how to make the best of procurement
The Serfs of The Internet take power
My take on MAD//fest- just published in aurora
joinedupthink 