Julian Saunders

What women really want

I was just going through old VHSs and doing a clear out when i came across this- me on the tele with Gabby Roslin on The Big Breakfast (Chris Evans had just left the show) talking about what women want.Gabby reduced it all to one word – sex. My attempts to suggest otherwise were fruitlessContinue reading “What women really want”

My favourite campaign this year is..

Here is my Favourite campaign of the year Courtesy of a Canadian Beer called James Ready Everything is good about this-low cost,interactive and makes you feel good about the people who make the beer. There is a clear brand positioning and a creative idea that can run and run It seems that local and community based isContinue reading “My favourite campaign this year is..”

Is viral marketing mainly a waste of time? #IWE

Short answer- most of the time yes These thoughts occur to me at the Internet week Europe conference looking for insights…a few nuggets What works in viral video? We learn tt has to be one of three things -Funny -Awesome -Schadenfreude Which seemed like a good checklist. I would add to this that sometimes aContinue reading “Is viral marketing mainly a waste of time? #IWE”

Brand partnerships with bands are getting more sophisticated

Things have come a long way since a rock band simply performed a gig in front of a logo and their manager saw the brand owner as merely an open cheque-book. One reason is a group has formed (Brands and Bands) that brings together all the different parties to share success stories and best practice.Continue reading “Brand partnerships with bands are getting more sophisticated”

What publishers can learn from porn #edbookfest

Nick Biltons newish book ( which I have as an eBook) sets out to study what we can learn from the porn industry (among other things) His reason? The industry always been innovative and adaptable (premium phone lives and web chats got an early boost from porn)and so they might act as a testing groundContinue reading “What publishers can learn from porn #edbookfest”

eBooks and the future of publishing #edbookfest

Excellent debate in The Guardian kicked off at the Edinburgh book fair. Here is my two penny worth The race to the bottom-it will happen in the mass market Simple print only E- Books are going to be almost infinitely available very cheap through official platforms (eg Amazon) or free through piracy. Difficult to seeContinue reading “eBooks and the future of publishing #edbookfest”

How amazon might revolutionise publishing

On the face of it the world of publishing is about to be blown apart by Kindle and other readers. The reasons are economics and scale. First Economics As my correspondent Prof Glyn Morgan of the Political Science Department in the Maxwell School at Syracuse University reports “Amazon is offering 70 per cent royalties to anyone willingContinue reading “How amazon might revolutionise publishing”

The hidden talents of John Prescott

Spotted in Chengdu- another insight into JP Until now this facet of JPs personality has remained hidden-that of Panda cuddler and Panda calmer JP’s image is just one of many on the wall of the Panda research centre near Chengdu, which feature the great and the good from all around the world- each one holdingContinue reading “The hidden talents of John Prescott”