I went to a reception last week at Wayra- a Telefonica funded incubator -” a digital start up accelerator with a global network of 13 academies in 12 countries” is how they describe themselves).It was courtesy of the kind people at The Foundation who hosted the evening (Telefonica have put seed funding into 20 startContinue reading “Spot inevitabilities:advice for budding entrepreneurs”
Category Archives: innovation
Coding and creativity
To RSA to see an empassioned and excellent talk by Tom Armitage as part of BBC radio 4’s For thought series. His argument – teach code in schools But not because as Michael Gove has it – to “stay competitive in the global economy” But because code is one of the unpinning grammars of life now.Continue reading “Coding and creativity”
what are 5 important themes for brands in 2012
I was asked this question by Aurora magazine ( which is a cross between Marketing Week and Campaign in Pakistan- edited by the excellent Mary-Lou Andrew). It set me thinking. If you ask this question now you are no longer just asking about the narrow question of winning and retaining customers – you are inContinue reading “what are 5 important themes for brands in 2012”
Brand partnerships with bands are getting more sophisticated
Things have come a long way since a rock band simply performed a gig in front of a logo and their manager saw the brand owner as merely an open cheque-book. One reason is a group has formed (Brands and Bands) that brings together all the different parties to share success stories and best practice.Continue reading “Brand partnerships with bands are getting more sophisticated”
What publishers can learn from porn #edbookfest
Nick Biltons newish book ( which I have as an eBook) sets out to study what we can learn from the porn industry (among other things) His reason? The industry always been innovative and adaptable (premium phone lives and web chats got an early boost from porn)and so they might act as a testing groundContinue reading “What publishers can learn from porn #edbookfest”
eBooks and the future of publishing #edbookfest
Excellent debate in The Guardian kicked off at the Edinburgh book fair. Here is my two penny worth The race to the bottom-it will happen in the mass market Simple print only E- Books are going to be almost infinitely available very cheap through official platforms (eg Amazon) or free through piracy. Difficult to seeContinue reading “eBooks and the future of publishing #edbookfest”
How amazon might revolutionise publishing
On the face of it the world of publishing is about to be blown apart by Kindle and other readers. The reasons are economics and scale. First Economics As my correspondent Prof Glyn Morgan of the Political Science Department in the Maxwell School at Syracuse University reports “Amazon is offering 70 per cent royalties to anyone willingContinue reading “How amazon might revolutionise publishing”
is this what the big society might mean ?
A partnership between brands and local government? Brands have money. They want to be seen as trusted and rooted in the lives of their buyers,especially as this is a time when ‘glossy’ doesnt play in the west ( it does in China right now) and people are anxious and hunkering down Local government has veryContinue reading “is this what the big society might mean ?”
Brand engagement defined
I spent a happy day on Friday running a workshop at The Golden Hammer Awards called From Interruption to engagement-here as promised to delegates are Slides about Engagement that seek to define what is meant by this much used word among agencies and brand owners
Why big companies don’t know what to do about social media
and what they should about it. In this article, shortly to be published in Directory, Julian Saunders explains that social media radically challenge the way companies are organised around “selling to target audiences” rather than listening and responding.
joinedupthink 