Smart googling

Aurora magazine recently asked me where and how i look for insights online, so i thought i would share. Here are five I find really useful (heavily influenced i guess from working at Google ) ThinkwithGoogle (www.thinkwithgoogle.com) a treasure trove of think pieces and case histories about good digital marketing .  Google trends http://www.google.com/trends: whatContinue reading “Smart googling”

Are things really getting quicker and quicker ?

‘Tis the season to hear the rousing voice of Noddy Holder in a retail environment wishing us a Merry Christmas and for marketers to opine that this year, as in all previous years, change is getting quicker and quicker. If this was true then by now change would be so fast that our eyes wouldContinue reading “Are things really getting quicker and quicker ?”

Experience/Service innovation through tech

Just back from the Marketing Society Annual conference where much of the talk was about how technology +data are leading to innovation. It’s all about brand building through better more personal experiences, services and speed of new products to market ( with advertising getting barely a mention.) What are good examples of this? Here is oneContinue reading “Experience/Service innovation through tech”

Virtual Reality, other innovations and what it might mean for brands

https://www.youtube.com/watch?v=7dIvGaJZ8Cc This is worth a watch -especially from about half way through (Declaration of interest- Lars leads the team in which i work at Google -known as The Zoo). Lars explains what the Zoo is,what work it does and (most interestingly) introduces some of the cool stuff that we are going to see in Gaming andContinue reading “Virtual Reality, other innovations and what it might mean for brands”

The death of demographics and its consequences

Age and social class are no longer a reliable way to predict to beliefs and buying habits. Identities and tastes are fluid. In truth they may always have been but now the anonymity/freedom of city life means now we feel more liberated to express who really are.People from conservative cultures like China and India hankerContinue reading “The death of demographics and its consequences”

Nine predictions:what the digital revolution will bring

Pundits say that anyone who claims to know what the digital revolution will bring is engaged in a confidence trick. My experience of publishing books and articles about digital futures suggests four things -We can’t predict a decade ahead with any confidence -A technology trend that is against the grain of human nature will most likelyContinue reading “Nine predictions:what the digital revolution will bring”

The Anatomy of Humbug

  is the title of a new book by Paul Feldwick about the history of thinking about how to create effective advertising. It is short, clearly written (as you would expect of PF) and full of fascinating stories. Any one in the biz should read it. Some of the things found interesting Many people inContinue reading “The Anatomy of Humbug”

Why german culture is fundamentally different to ours

The British museums new show Germany Memories of a Nation is worth as visit and this sign at the exhibition brought me up short We may think that London is over mighty – the Scots certainly do- but the journey to change British culture to strengthen the regional culture- ie make it more Germam- willContinue reading “Why german culture is fundamentally different to ours”

John Cleese on how to be more creative

  A old film but still a good one – Scientific proof that to be more creative you have to find ways to be playful. So if you work at an organisation that wants you to be more creative and yet puts you under constant stress and doesn’t provide the space and time to beContinue reading “John Cleese on how to be more creative”