I spent a happy two years at Google thinking about and advising brand owners about this question. Here is my advice, just published in the spring issue of Market Leader ( which is the UK Marketing Society’s quarterly journal) PDF attached Julian Saunders
Category Archives: The Media
The fight for your eyeballs
is the business model of media owners down the years- and that battle has now moved to your smartphone. Winning apps find ways to “scratch your itches”many times a day. Facebook is the most energetic in enticing you back to their platform with a continuous flow of digital addiction-it started with “poking” for me andContinue reading “The fight for your eyeballs”
Nine predictions:what the digital revolution will bring
Pundits say that anyone who claims to know what the digital revolution will bring is engaged in a confidence trick. My experience of publishing books and articles about digital futures suggests four things -We can’t predict a decade ahead with any confidence -A technology trend that is against the grain of human nature will most likelyContinue reading “Nine predictions:what the digital revolution will bring”
Expect the senior vloggers soon
The Ofcom annual report on the UK communication market 2014_UK_CMR 2 is a treasure trove of data These data on the rapid growth of Tablet ownership – even among the over 55s- set me thinking about how it might change culture-rapid mass behaviour change normally makes waves Some thoughts Tablets-At last a deviceContinue reading “Expect the senior vloggers soon”
We are fundamentally ignorant about most of the facts of our society
This slide from a quantitive survey by Ipsos Mori came via slideshare The full presentation is worth a read – it’s an easy read This is a worry – as most politicians will seek to trade on these perceptions rather that take a stand for the truth. They have learnt to go with the grainContinue reading “We are fundamentally ignorant about most of the facts of our society”
What value does a “like” have on Facebook ?
Now that Facebook and Twitter are public companies they are of course hungry for a bigger slice of the advertising pie. But-and it is a big but- they did not fundamentally start out as commercial spaces so they are have to innovate and come up with new advertising formats like “native ads” and “Likes” toContinue reading “What value does a “like” have on Facebook ?”
Social media is bullshit
is the title of an enlightening and helpful little book by BJ Mendelson. It helps you sort out the crap from the hype. Some things that rang bells Beware cyber hipster’s thought leadership A whole class of cyber hipsters is busy creating and spreading hype because it helps their own business/raises their fees as publicContinue reading “Social media is bullshit”
See smoke pouring out of my eyes
and other fascinating creations at the Digital Revolution show at the Barbican. Anyone in retail (or experiential marketing) will enjoy it. Why? With the growth of e-commerce the shop is changing-it has to evolve or die- and is becoming a form of entertainment in its own right The digital instillations at the show areContinue reading “See smoke pouring out of my eyes”
Should you bother to read Hatching Twitter ?
Well my answer was yes here is my review just published in Aurora Worth the tweet – Julian Saunders
My favourite online resources
I was asked what they were by Aurora magazine – a Karachi based media and marketing magazine so here there are Slideshare.net A treasure trove of PowerPoint presentations on all sorts of topics If you can’t get to the ultra hip SXSW tech conference in Austin Texas with all the other cutting edge digerati, well,Continue reading “My favourite online resources”