My fourth visit to LSE SU The China Development forum and the most interesting yet The change in leadership has resulted in a ferment of debate about the way forward Much of this open and enabled by Weibo. Public intellectuals (and not just the people) now use Weibo to air their views and get aContinue reading “A ferment of debate in China about the way ahead”
Category Archives: brands
how to write advertising copy that people don’t mind reading
Robert Levenson ( legendary DDB copywriter) was asked how he wrote such good copy for ads I like his answer- “I always started by writing ‘Dear Charlie’, like writing to a friend. And then I would say what I had to say, and, at the end I would cross out ‘Dear Charlie’, and I wasContinue reading “how to write advertising copy that people don’t mind reading”
what are 5 important themes for brands in 2012
I was asked this question by Aurora magazine ( which is a cross between Marketing Week and Campaign in Pakistan- edited by the excellent Mary-Lou Andrew). It set me thinking. If you ask this question now you are no longer just asking about the narrow question of winning and retaining customers – you are inContinue reading “what are 5 important themes for brands in 2012”
Islam simply has better marketing
When the history of the 21st century comes to be written one big theme will be the rise and rise of Islam. A complex issue of course but to a marketers eyes there is a simpler truth: Islam is based on much better brand marketing principles. By this i means it has much better ideas aboutContinue reading “Islam simply has better marketing”
Do consumers really have a choice
This kind of concentration of power is not really healthy It is, of course, a response to growing retailer power and the desire to have more buying power Thank heaven for social media which can scrutinise these companies because national governments don’t stand a chance with these global power houses.
How the big football clubs are using social media
My favourite campaign this year is..
Here is my Favourite campaign of the year Courtesy of a Canadian Beer called James Ready Everything is good about this-low cost,interactive and makes you feel good about the people who make the beer. There is a clear brand positioning and a creative idea that can run and run It seems that local and community based isContinue reading “My favourite campaign this year is..”
Is viral marketing mainly a waste of time? #IWE
Short answer- most of the time yes These thoughts occur to me at the Internet week Europe conference looking for insights…a few nuggets What works in viral video? We learn tt has to be one of three things -Funny -Awesome -Schadenfreude Which seemed like a good checklist. I would add to this that sometimes aContinue reading “Is viral marketing mainly a waste of time? #IWE”
Brand partnerships with bands are getting more sophisticated
Things have come a long way since a rock band simply performed a gig in front of a logo and their manager saw the brand owner as merely an open cheque-book. One reason is a group has formed (Brands and Bands) that brings together all the different parties to share success stories and best practice.Continue reading “Brand partnerships with bands are getting more sophisticated”
Direct line insurance rip off ?
In 2007 i switched my home (buildings) insurance to Direct Line for c £ 530 pa (a good £300+ saving on lloyds TSB). I was happy as larry. On my return from hols yesterday find the annual renewal letter.It is automatic renewal naturally- insurance people understand all about the power of inertia and what theContinue reading “Direct line insurance rip off ?”
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